The Owners’ Remarkable Story
Steve Deli, owner of Laconia Harley-Davidson, is a “savior” of Harley-Davidson: as an investment banker, he saved the company from bankruptcy in the late 1980s, and then led Harley’s IPO (initial public offering). Not resting on his laurels, he started Harley-Davidson Financial Services. He is praised in the famous book of Harley-Davidson’s turnaround, Well Made in America, and is featured on the Discovery Channel and at the Harley-Davidson Museum in Milwaukee, Wisconsin.
Anne Deli is no stranger to Harley either. She grew up in Milwaukee, Wisconsin next to Bill Harley, son of the founder, who took her on rides in the sidecar of his motorcycles (She called him “Shaggy Dog” because of his long, bushy side-burns). She went on to help define the Harley brand of today, as Vice President and head of Global Marketing at Harley-Davidson Motor Company.
Hear the incredible story in Steve’s own words.
Laconia Harley-Davidson has grown exponentially under the leadership of Steve and Anne Deli to be one of the fastest growing dealerships in the world. They also own dealerships in Florida (Orlando Harley-Davidson Historic Factory Dealership, East Orlando Harley-Davidson, and Orlando Harley-Davidson South). Laconia Harley-Davidson is in the home to the oldest Motorcycle Rally in America – Laconia Bike Week. Working with the local dealers, Steve and Anne have opened, and own and operate 15 Harley-Davidson retail stores across the country. They are dedicated to the Harley-Davidson brand, as is the customer base who ride Harleys or dream about riding Harleys.
